Choosing Wisely Canada is a campaign to help physicians and patients
engage in conversations about unnecessary tests, treatments and procedures.

Recent News

Choosing Wisely Canada – After the Launch

On Wednesday, April 2, 2014, at 10:00am in Ottawa, Ontario, the Wave 1 launch of Choosing Wisely Canada took place in the form of a press conference. Dr. Wendy Levinson sat alongside a group of primary partners of Choosing Wisely Canada to introduce a campaign focused on helping physicians and patients engage in conversations about unnecessary tests, treatments and procedures, and helping physicians and patients make smart and effective choices to ensure high-quality care.

 

Those who joined Dr. Levinson included:

    • Dr. Chris Simpson, Canadian Medical Association
    • Dr. Pierre Harvey, Canadian Medical Association
    • Dr. Chris de Gara, Canadian Association of General Surgeons
    • Dr. Martin Reed, Canadian Association of Radiologists
    • Dr. Heather Ross, Canadian Cardiovascular Society
    • Dr. Jose Morais, Canadian Geriatrics Society
    • Dr. Lisa Bonang, CMA Forum on General and Family Practice Issues
    • Dr. Edward Harvey, Canadian Orthopaedic Association
    • Dr. Carter Throne, Canadian Rheumatology Association
    • Dr. Shirley Chow, Canadian Rheumatology Association
    • Dr. Christine Soong, Canadian Society of Internal Medicine
    • Dr. Johanna Murphy, Canadian Society of Internal Medicine
    • Dr. Jamie Meuser, College of Family Physicians of Canada

 

www.choosingwiselycanada.org and www.choisiravecsoin.org went live and for the first time Canadian physicians and patients were able to view Canadian specific Choosing Wisely® recommendations and lay materials.

 

The Choosing Wisely Canada buzz on April 2, and the days that followed, proved the launch’s success.

 

1. Prominent media coverage by major national outlets included:

    • CBC News
    • Canadian Press
    • Global News
    • Globe&Mail
    • National Post
    • Toronto Star

The campaign was also covered by local media across the country.

 

2. www.choosingwiselycanada.org was flooded with visitors

 

3. @ChooseWiselyCA and #CWC staked a claim on Twitter

 

We are confident that the momentum will continue. Twenty-two additional Canadian specialty societies are engaged in the campaign and at various stages of recommendation development.

 

We will continue to work closely with our Wave 1 societies to determine how to best implement their thoughtful recommendations.

 

We are positively overwhelmed with the Choosing Wisely Canada support we have received from across the country, and would like to give special thanks to our many Partners.

Choosing Wisely Canada Has Launched!

In a first for Canada, nine national medical organizations today released lists of 40 tests, treatments and procedures that patients do not need in all circumstances as part of the Choosing Wisely Canada campaign. The lists are based on definitive evidence and have been developed to spur dialogue between doctors and their patients and to ensure delivery of high-quality medical care.

Clear and straightforward materials have been created for both physicians and patients to support decisions on what test, treatment or procedure is required or necessary, and what is not. For example, Choosing Wisely Canada would not recommend the ordering of diagnostic imaging for lower-back pain of less than six weeks duration unless there are red flags.

Choosing Wisely Canada is about changing the culture that more is always better when it comes to medical tests and procedures,” said Dr. Wendy Levinson, founder of Choosing Wisely Canada, and a faculty member at the University of Toronto. “The goal of this is about providing good care with the right patient getting the right test and treatment and avoiding unnecessary tests and procedures.”

The Canadian Medical Association (CMA) is a lead partner in the campaign, which is focusing on linking best available medical evidence to both physicians and their patients.

“The Choosing Wisely Canada lists and materials being developed are not only a valuable conversation starter, but also a way for patients to get good, useful and trustworthy information,” said Dr. Chris Simpson, CMA President-Elect. “Choosing Wisely Canada will empower both physicians and their patients to be true partners in care.”

The nine national medical organizations participating in the first phase of Choosing Wisely Canada are:

  • Canadian Association of General Surgeons
  • Canadian Association of Radiologists
  • Canadian Cardiovascular Society
  • Canadian Geriatrics Society
  • Canadian Medical Association Forum on General and Family Practice Issues*
  • Canadian Orthopaedic Association
  • Canadian Rheumatology Association
  • Canadian Society of Internal Medicine
  • The College of Family Physicians of Canada*

*The CMA Forum on General and Family Practice Issues and the College of Family Physicians of Canada submitted a joint list.

To date, 30 Canadian medical specialty societies are at various stages of engagement in the campaign.

Choosing Wisely Canada started in Ontario, but its reach is growing every day and this is now a truly national effort,” said Dr. Levinson. “The lists being released today will set the stage for more in the future. We have only just begun.”

Choosing Wisely Canada is modelled after the successful Choosing Wisely® campaign in the United States, launched by the American Board of Internal Medicine’s, ABIM Foundation.

*Click here to view full press release

CWC is Launching April 2, 2014!

On April 2, 2014, the Wave 1 launch of the Choosing Wisely Canada campaign will take place in Ottawa, Ontario, in the form of a press conference.

The Canadian national specialty societies participating in the Wave 1 launch include:

  • Canadian Cardiovascular Society
  • Canadian Association of Radiologists
  • Canadian Medical Association Forum on General and Family Practice Issues
  • Canadian Orthopaedic Association
  • Canadian Society of Internal Medicine
  • Canadian Rheumatology Association
  • Canadian Geriatrics Society
  • Canadian Association of General Surgeons
  • The College of Family Physicians of Canada

Physician recommendations of “Five Things Physicians and Patients Should Question” and corresponding patient materials will be made public at that time.

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