Choosing Wisely Canada is a campaign to help physicians and patients
engage in conversations about unnecessary tests, treatments and procedures.

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We’re hiring a Project Coordinator!

Choosing Wisely Canada, a national health care campaign to help clinicians and patients engage in conversations about unnecessary tests and treatments and make smart and effective choices to ensure high-quality care, is hiring a Project Coordinator. This is a full-time permanent position within St. Michael’s Hospital.

The primary responsibility of the Project Coordinator (known as Research Coordinator I at St. Michael’s Hospital) will be to support the Senior Project Coordinator in the management and administration of the campaign. This includes both administrative coordination and project support.

Apply here.


Communications support

  • Develops and circulates monthly update to campaign stakeholders
  • Prepares PowerPoint presentations for Choosing Wisely Canada core team and affiliates as needed
  • Tracks campaign publications, media activity, presentations

General inquiries

  • Manages general email accounts
  • Manages incoming general telephone inquiries
  • Filters inquiries / requests to core team leads as required

Social media

  • Manages campaign social media accounts (Twitter and Facebook)
  • Tracks and analyzes social media analytics


  • Writes website content
  • Posts website content using web-based content management system (CMS)
  • Coordinates translation of website content
  • Ensures accuracy between English and French websites
  • Tracks and analyzes website analytics

General campaign coordination

  • Books meetings for core team members
  • Performs general office and administrative duties (e.g., mailings, ordering supplies)
  • Assists core team members with campaign related tasks as needed


  • A bachelor’s degree (in communications, language or arts preferred)
  • Must have previous experience in administration, project coordination, communications
  • Fully proficient in the use of MS Office software (Word, Excel, PowerPoint, Outlook), email clients, web browsers
  • Experience in the use of Adobe Suite programs (Photoshop, Illustrator, Acrobat Pro, InDesign) an asset
  • Experience using web-based content management systems (CMS), such as WordPress
  • Experience managing social media accounts (Twitter, Facebook)
  • Written and spoken fluency in both English and French an asset


  • Excellent communication skills, both written and verbal
  • An aptitude for accuracy, detail, decision making and problem solving
  • Demonstrated ability to work both independently and as part of a team
  • Ability to multi-task, work accurately and effectively under pressure, meet deadlines, and remain composed in high-pressure situations
  • Superior organizational and time management skills to manage and prioritize workload

Apply here.

‘Choosing Wisely: An Idea Worth Spreading’, from North York General Hospital, announced at InnovationEX 2016 as ARTIC Project Winner


Thursday, April 7th Choosing Wisely: An Idea Worth Spreading, from North York General Hospital, was announced at InnovationEX 2016, Markham Stouffville Hospital, as one of the projects that will receive ARTIC funding for contributing to the theme of Improved Quality through Reducing Unnecessary Care, the 2015 call for project proposals. The goal of the Choosing Wisely : An Idea Worth Spreading project is to enable the adoption of hospital-specific Choosing Wisely Canada recommendations among the Joint Centres for Transformative Health Care Innovation, and recommendations targeted to primary care teams across the associated Departments of Family and Community Medicine.

North York General Hospital was an early adopter of the Choosing Wisely Canada program, and supported the Toronto East Health Network with the adoption of Choosing Wisely recommendations. Through ARTIC, the project team will further accelerate the adoption of Choosing Wisely Canada recommendations at Markham Stouffville Hospital, St. Joseph’s Health Centre Toronto and Southlake Regional Health Centre, and several associated primary care teams also serving those communities. As part of the project, specific implementation tool kits will be developed for Emergency Departments, Pre-Operative Clinics and for broader spread and sustainability that will be shared with health care organizations across Ontario and Canada. The project duration will be from 2016-2018, to read more about it visit HQO’s website.


Choosing Wisely Canada Inaugural National Meeting A Great Success

On Wednesday, March 30th, 2016 Choosing Wisely Canada held its Inaugural National Meeting at the Bram & Bluma Appel Salon in the Toronto Reference Library.

In attendance were almost 300 representatives from all campaign stakeholders across Canada including leaders from national organizations (CMA, CHFI, CADTH, RCPSC, CFPC etc.) and provincial representation (almost every province, including Yukon and the North West Territories), Clinical Leaders, Early Adopters (implementing campaign recommendations), physician specialty societies, measurement groups, medical students, residents and patient representatives.

Choosing Wisely Canada national meeting

Testimonials from the day include:

Great energy in the room, variety of topics, speakers and discussion. Great thought leaders in attendance.”

“Speakers were polished and the content thought provoking and relevant”

“Very interesting day, and very well organized meeting; great networking opportunity”

In summary, attendees heard:

  • What and how different groups, organizations and provinces are doing to implement and scale Choosing Wisely Canada recommendations:
  • How the Brokered Dialogue method can be used to start the conversation between physicians and patients about quality of care and overuse
  • An inspiring keynote address by André Picard, Health columnist at The Globe and Mail, about how Choosing Wisely Canada has been instrumental in addressing some of the challenges facing health care in Canada
  • The progress the Choosing Wisely Canada campaign has made since it was launched 2 years ago
    • Province-wide in Alberta
    • A resident-led quality improvement project at Dalhousie University
    • Organizational Leadership in Choosing Wisely: College of Family Physicians of Canada (CFPC)
  • In a hospital setting at North York General Hospital
  • The launch of the DIY toolkits to help with implementing Choosing Wisely Canada in different settings
  • Shared challenges and lessons learned during the breakout sessions featuring the majority of the over 70 projects in the Choosing Wisely Canada National Meeting Abstract Book
  • How different organizations are measuring low-value care and the impact of Choosing Wisely Canada: Canadian Institute For Health Information, Canada Health Infoway, Canadian Partnership Against Cancer, Alberta Physician Learning Program and Mount Sinai Hospital
  • The Executive Vice President of the ABIM Foundation and a leader of Choosing Wisely in the United States, Daniel Wolfson, provided a rousing and humorous summary of the day.

A special thank you to the Sponsors of the National Meeting:

Thank you to all who came and made the day a real success!

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